Focus Media operates the largest network of life-style media across Chinese cities. It is specialized in
the development and operation of life-style media. Its main products include media in the built environment
(e.g. elevator TV and poster), movie theater screen advertisements and point-of-sales media, which cover
the most prevailing consumer engagement scenarios in the city from workplace to shopping and entertainment.
Together they make up a powerful ecosystem of life-style media.
In 2017, Focus launched its South Korean subsidiary, expanding its footprint to 15 Korean cities such as Seoul and Busan.
As at March 31st, 2022, Focus’ life-style media network had reached about 300 cities. Among them, 2.33 million Focus owned media spots in buildings were available for uptake, covering about 200 Chinese cities and regions and 50 major cities in South Korea, Thailand and Indonesia. Some 44,000 elevator TV screens were available for media content distribution, covering 125 Chinese cities and regions. More than 285,000 elevator poster spots were acquired from partners in 60 cities. More than 1,900 movie theaters and 13,600 movie screens in more than 280 cities. As China's top life-style media platform, Focus is omnipresent in the everyday life of urban consumers.
Focus has unparalleled access to prime media spots and top advertisers. It has the absolute leading market share on elevator TV and poster media and cinema screen advertising media across China. Focus also has strong cash flow, a high credit rating and low leverage ratio, and preferred access to capital. Going forward, it will quicken the pace of expansion to broaden its sphere of influence and solidify its position as the clear market leader on life-style media.
2021 Annual ReportApril 29th, 2022
Focus Media furthers Alibaba's aim for online and offline marketing integration
SZSE：Focus Media (002027.SZ)
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